This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:

• cash-back vs. points vs. other rewards
• debit cards, credit cards, and leather wallets
• how AI might help tailor offers, points and redemption paths for consumers - and
• fantasy football and what the word "football" means