<p>The second step in marketing a business from scratch is to understand your core customer and core avatar. You may have the greatest product or service in the world but if you match it with the wrong audience, you are sunk. Tune in to learn more.</p>

The second step in marketing a business from scratch is to understand your core customer and core avatar. You may have the greatest product or service in the world but if you match it with the wrong audience, you are sunk. Tune in to learn more.

Episode 161: How To Build Customer Personas

The day to day of running and growing a business is no easy task, especially when the odds of success are not in your favor and pretty much stacked against you.

Every day, join Michael Tasner, the king of Local Marketing, bestselling author of Marketing In the Moment and former Chief Marketing Officer of Guerrilla Marketing as he gives you one actionable marketing tip, tool or tactic to grow your local business. 

If you have a local business and want to be sure that not only your business stands the test of time but actually grows (and makes a hefty profit), this show is a must listen!

Business

Entrepreneurship

Marketing

The day to day of running and growing a business is no easy task, especially when the odds of success are not in your favor and pretty much stacked against you. Every day, join Michael Tasner, the king of Local Marketing, bestselling author of Marketing In the Moment and former Chief Marketing Officer of Guerrilla Marketing as he gives you one actionable marketing tip, tool or tactic to grow your local business. If you have a local business and want to be sure that not only your business stands the test of time but actually grows (and makes a hefty profit), this show is a must listen!

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Episode 161: How To Build Customer Personas

Episode 161: How To Build Customer Personas