The McMethod Email Marketing Podcast

Episode #161 – Paul Kortman On SEO That Works. Freelance Your Way To Freedom And The Open Road (Even With A Family!)


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Paul stuck his nose into SEO after seeing his employer’s proposals.
He was a systems administrator, but they challenged him to do it anyway.
Then someone planted the seed that changed everything…
“Why are you doing this for them?”
When his employer wouldn’t let him telecommute one day a week he decided…
“I can’t work in this oppression anymore!”
So he started freelancing.
His kids were already home-schooled and though he had not yet realized it…
His business was location-independent.
Three years later, Paul and his family made the transition to the digital nomad lifestyle…
and haven’t looked back.
Listen to someone who has been where you might be this very day – and see the steps he took toward freedom.
You can use these same ideas as a freelance copywriter.

In this episode, you’ll discover:

* How Paul realized that he was already location-free. (You might already be good to go!).
* How his income TRIPLED when he switched to freelancing.
* The resource Paul accessed to end his “shameless whore” phase.
* Two simple steps he used to double one client’s organic traffic in six months .
* The “45-45-10” ratio of SEO that works. Stick with tried and true strategies most “experts” never talk about.


Mentioned:

* Nomad Together
* Follow the Kortman’s On the Road
* Brian Dean’s Backlinko
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody we’re back for another edition of the podcast. I’m David Allan. Exciting guest of course for you today. His name is Paul Kortman. He is a nomad him and his family and he’s into marketing a digital marketing agency as CEO know all that kind of good stuff. We’re going to talk to him today. Paul Kortman How are you.
Paul Kortman:I am doing fantastic. Thanks so much David for having me on.
David Allan: Now as a fellow digital nomad The first question I should probably ask you is where are you.
Paul Kortman: Well we are stuck in a parking lot with a bunch of diesel semis around so I apologize because just as you hit record the semi next to me I Engine engine Oh I know that. But in the world we’re in Mexico we’re in a town called Zenn crystal ball.
They lost causes OK it’s in the southern part of Mexico almost to the border of Guatemala. And it’s a highly indigenous city. So you have your Mexican your Spanish speakers and then you have your native Mexicans so Preece Spanish era population who. Yeah they were different clothes. They talk a different language. And so it’s a very unique situation. We’ve traveled around Mexico for the last year and a half and this is the first time we’ve been you know in a very indigenous situation.
So it’s sounds very exciting actually. And we’re going to get to some of that sort of for our take over Tuesday audience later in the show but let’s start with how you got yourself wrapped up in all of this to start from like what you were doing prior to your digital excursion or nomadic lifestyle and sort of bring us all the way up to speed. So we know you know for people who don’t know much about you and sort of get a feel for who you are and where you’re not cool.
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast