This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.