Dan Fagella was a prior guest on the McMethod (Episode #62).

He’s back a couple years later giving us all an update on what he has transitioned into.

Dan had a vision and a calling that he wanted to fund, so he structured the business he was in for a smooth exit.

He found out a lot about Direct-Response businesses in the process and that is what he wants to share.

So, if you’re a serial entrepreneur with big plans…

or have a business now you may not to want to be a slave to forever…

Listen to Dan’s run-down of what strategic buyers desire when they buy a business owner out.

Then put into action his advice so one day…

you can grab a big fat cheque and take off on your next adventure.

In this episode, you’ll discover:

* 3 reasons you may not be able to sell your direct-response business and what to do about them.

* How to build a “sacrificial lamb” business so you can end clean, hand them the keys and jet off on your next escapade.

* Several key ways Dan “took the pulse” of his business as it grew so he could speak with authority to buyers.

* Dan worked part-time for the last few months leading up to his latest sale. Was he preoccupied or was it strategic?

* 2 qualities to look for in a broker that will make selling your company easy-peasy.

Mentioned:

* Sports Illustrated Subscription Model

* Machine Learning Marketing

* Dan Fagella on Twitter

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody it’s another edition of The podcast. I’m David Allan and we have a guy who was on the show recently you can go back and listen to this was number sixty two. His name is Dan Fagella. I hope I’m pronouncing that correctly and that is a very interesting individual when I went back in the past podcast went try to learn about that and a little bit. He’s into some really diverse things, really interesting things. You’ll go back and listen to the martial arts business he built up but eventually sold he used email marketing a very clever way. And today we’re going to talk about primarily two things we’re going to talk about how you build up a company so that it’s saleable. Build it up with direct response. We’re going to get into some AI and sort of you know how tech in our world is sort of you know becoming overwhelmed with tech and where’s where’s that going and where marketing and tech meet and dance and you know a lot about that so we’re going to just jump right in. Dan how are you doing.

Dan Fagella: Great. Glad to be here man.

David Allan: Yeah it’s exciting because we don’t get to delve into some of these weirder topics and sort of you know on a daily basis so I was going to say I can mention artificial intelligence and learning is not exactly the regular par for the course but there is a lot of overlap with marketing so that will be fun.

Dan Fagella: Awesome.

David Allan: Well maybe start off with like where we left off because I kind of feel like it’s like a Star Wars sequel or something kind of is I guess.

Dan Fagella: Was it 2014 when John had me. I think so. OK. So then that was I think by that point maybe we were doing like 40 or 60 gr...