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Episode #164 – Kurt Elster On How A Reformed Designer Raised His Client Standards…And His Fees!
Kurt Elster is a recovering designer.
He thought he’d quit his job and start his own ecommerce platform…
until he realized the likelihood of making that happen.
Instead, he started building custom websites and charging $700.
He thought it was downright criminal when he was able to finally raise his fees to $2500.
With clients like Hilton Hotels and Verizon…
the projects and money became even greater.
Like Biggie Smalls predicted though, so did the problems.
So he distanced himself from wishy-washy agency work.
Instead, he helped a friend with a site for his recumbent bike business.
He niched down to becoming A Shopify expert and the lessons he learned along the way have all come to bear.
Freelancers should be able to apply the many gems Kurt shared today.
In this episode, you’ll discover:
* The one book that finally made it all click and started bringing in leads in droves.
* Positioning secrets of a “dog lawyer”. How do you express what it is you do?
* The simple and easy math to a 6-figure consulting business.
* The “onion skin” method of deep-diving to find your customers.
* If Kurt had a time machine, these are the two things he’d go back and tell his younger self.
Mentioned:
* Kurt’s Website
* Email Templates For Freelancers (20% McMethod discount)
* SEan D’Souza’s ‘The Brain Audit’
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody we’re back with another edition of the podcast and I’m David Allan and we have a very special guest today which I think will be fun. Now I want to say something about this just before we start because Kurt Elster is on the show today and this guy if you want to get your sh together to come on a podcast I’m going to link this in the show. Most you go and take a look at his page he lays out all the information – possible questions, background information, head shots – almost everything I would say everything I thought in almost everything everything you need as someone who’s about to interview another person would require so that they don’t have to spend hours and hours compiling their own information and wandering through the interweb to find it. And I just want to say Kurt thanks a lot for doing that.
Kurt Elster: Yeah it certainly was a selfish act because it makes it so easy for you to say yes to having me on your show.
David Allan: And that’s what we want. You know you will make everyone’s job easier. And as a copywriter who does research you know on a regular basis it can be laborious. And this was so much easier you know if I had clients that had everything laid out as neatly as that specifically as you did my job would be so much easier.
Kurt Elster: Most days I know it’s easier when you’re talking about yourself. Let me tell you about me.
David Allan: Exactly when you get to say I look like you are really are two instead of my perspective.
So let’s start. You are a conversion optimization expert.
Yeah I’m a shopping expert exclusively worked on Shopify. But you know these lessons apply to all of e-commerce and usability so don’t just tune out if you’re not on trial.
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By The McMethod Email Marketing PodcastKurt Elster is a recovering designer.
He thought he’d quit his job and start his own ecommerce platform…
until he realized the likelihood of making that happen.
Instead, he started building custom websites and charging $700.
He thought it was downright criminal when he was able to finally raise his fees to $2500.
With clients like Hilton Hotels and Verizon…
the projects and money became even greater.
Like Biggie Smalls predicted though, so did the problems.
So he distanced himself from wishy-washy agency work.
Instead, he helped a friend with a site for his recumbent bike business.
He niched down to becoming A Shopify expert and the lessons he learned along the way have all come to bear.
Freelancers should be able to apply the many gems Kurt shared today.
In this episode, you’ll discover:
* The one book that finally made it all click and started bringing in leads in droves.
* Positioning secrets of a “dog lawyer”. How do you express what it is you do?
* The simple and easy math to a 6-figure consulting business.
* The “onion skin” method of deep-diving to find your customers.
* If Kurt had a time machine, these are the two things he’d go back and tell his younger self.
Mentioned:
* Kurt’s Website
* Email Templates For Freelancers (20% McMethod discount)
* SEan D’Souza’s ‘The Brain Audit’
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody we’re back with another edition of the podcast and I’m David Allan and we have a very special guest today which I think will be fun. Now I want to say something about this just before we start because Kurt Elster is on the show today and this guy if you want to get your sh together to come on a podcast I’m going to link this in the show. Most you go and take a look at his page he lays out all the information – possible questions, background information, head shots – almost everything I would say everything I thought in almost everything everything you need as someone who’s about to interview another person would require so that they don’t have to spend hours and hours compiling their own information and wandering through the interweb to find it. And I just want to say Kurt thanks a lot for doing that.
Kurt Elster: Yeah it certainly was a selfish act because it makes it so easy for you to say yes to having me on your show.
David Allan: And that’s what we want. You know you will make everyone’s job easier. And as a copywriter who does research you know on a regular basis it can be laborious. And this was so much easier you know if I had clients that had everything laid out as neatly as that specifically as you did my job would be so much easier.
Kurt Elster: Most days I know it’s easier when you’re talking about yourself. Let me tell you about me.
David Allan: Exactly when you get to say I look like you are really are two instead of my perspective.
So let’s start. You are a conversion optimization expert.
Yeah I’m a shopping expert exclusively worked on Shopify. But you know these lessons apply to all of e-commerce and usability so don’t just tune out if you’re not on trial.