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Episode #165 – Ewen Vile On A 3-Step System For Targeting Your Ideal Customers
This episode is experimental.
So bear with us.
New Zealander Ewen Vile has had a recurring direct-response bug throughout his life.
Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in.
Emergencies.
Through performing this kind of last-minute consulting, Ewen developed a system.
A system that produced immediate results.
He called it the “ATM” system and now walks groups through it so that they can have their own revelations.
In today’s episode, he walks me (David Allan) through it.
So strap in and watch me become the flailing guinea pig…
as Ewen demonstrates how he finds winning elements for home-run ad copy.
In this episode, you’ll discover:
* Why 99% of alls ads miss their mark and how to use the “A” of Ewen’s process like a laser-scope.
* Exactly how Ewen came up with his system. (In stressful situations and inspired by a marketing legend).
* Put an end to guesswork about who to write to and ferret out all the possibilities.
* This is his “snuck in the back door” system. Results amidst failing campaigns with panic and chaos setting in.
* The often-overlooked targets that may produce the greatest returns.
Mentioned:
* Ewen Vile on Facebook
* Dan Kennedy
* John Carlton
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey,everybody – We’re back with another edition of the podcasts. And I’m David Allen. Of course we’ve got a very interesting guest on today and I have no idea how that’s going to go. We’ve already had some technical problems even getting this going so this is one of those things that’s going to get wild it’s going to get crazy. And today I’m talking to a man by the name of you went viral who is basically a shy farm boy who turned to direct response advertising so he could basically avoid manual labor for the rest of his life. And I take great pride in that myself because that’s basically what I wanted to be since I was a kid. I didn’t know direct response advertising would be the vehicle but I knew I wanted to be paid for being smart and clever not for actually doing what people consider real work. So today I would welcome you into the show you and how are you man?
Ewen Vile: Excellent man. I I really smiled when you see her about escaping from that hard life like you know it just brought back memories all of that and it’s just like you know being sort of out of it for so long and you know it’s just like well yeah that’s what it was really like.
David Allan:Yeah. Now you’re about 20 years older than I am…
Ewen Vile: Oh, are we going to get into the age thing… Carry on.
David Allan: And we developed it we talked the other day and sort of came under my radar we talked about Facebook and stuff and then we have a recession. We had a lot in common and sort of hit it off and you told me something that’s very interesting which we’ll get into pretty much right away. But basically how it came up with a system of some kind that you’ve devised a sort of a process I guess that would put people through and maybe you could explain it better than I. Because you have sort of all the nitty gritty details.
View all episodes
By The McMethod Email Marketing PodcastThis episode is experimental.
So bear with us.
New Zealander Ewen Vile has had a recurring direct-response bug throughout his life.
Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in.
Emergencies.
Through performing this kind of last-minute consulting, Ewen developed a system.
A system that produced immediate results.
He called it the “ATM” system and now walks groups through it so that they can have their own revelations.
In today’s episode, he walks me (David Allan) through it.
So strap in and watch me become the flailing guinea pig…
as Ewen demonstrates how he finds winning elements for home-run ad copy.
In this episode, you’ll discover:
* Why 99% of alls ads miss their mark and how to use the “A” of Ewen’s process like a laser-scope.
* Exactly how Ewen came up with his system. (In stressful situations and inspired by a marketing legend).
* Put an end to guesswork about who to write to and ferret out all the possibilities.
* This is his “snuck in the back door” system. Results amidst failing campaigns with panic and chaos setting in.
* The often-overlooked targets that may produce the greatest returns.
Mentioned:
* Ewen Vile on Facebook
* Dan Kennedy
* John Carlton
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey,everybody – We’re back with another edition of the podcasts. And I’m David Allen. Of course we’ve got a very interesting guest on today and I have no idea how that’s going to go. We’ve already had some technical problems even getting this going so this is one of those things that’s going to get wild it’s going to get crazy. And today I’m talking to a man by the name of you went viral who is basically a shy farm boy who turned to direct response advertising so he could basically avoid manual labor for the rest of his life. And I take great pride in that myself because that’s basically what I wanted to be since I was a kid. I didn’t know direct response advertising would be the vehicle but I knew I wanted to be paid for being smart and clever not for actually doing what people consider real work. So today I would welcome you into the show you and how are you man?
Ewen Vile: Excellent man. I I really smiled when you see her about escaping from that hard life like you know it just brought back memories all of that and it’s just like you know being sort of out of it for so long and you know it’s just like well yeah that’s what it was really like.
David Allan:Yeah. Now you’re about 20 years older than I am…
Ewen Vile: Oh, are we going to get into the age thing… Carry on.
David Allan: And we developed it we talked the other day and sort of came under my radar we talked about Facebook and stuff and then we have a recession. We had a lot in common and sort of hit it off and you told me something that’s very interesting which we’ll get into pretty much right away. But basically how it came up with a system of some kind that you’ve devised a sort of a process I guess that would put people through and maybe you could explain it better than I. Because you have sort of all the nitty gritty details.