Passle CMO Series Podcast

Episode 165 - Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future

Listen Later

In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.

Charles Cousins sits down with Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, to discuss the success of their BD training program which Louise has led for the last six years. We’ll explore the impact the BD training program has had both internally and externally, in addition to how Louise has navigated through the challenges she has encountered and the future of BD at Hill Ward Henderson.

Louise and Charles cover:

  • Louise’s background prior to working at Hill Ward Henderson and how that shaped her business development approach
  • What the BD training program entails and how it has evolved in the last six years
  • The importance of proactive business development in legal marketing and how attorneys have come to trust and embrace BD coaching
  • The impact the BD training program has had at Hill Ward Henderson, internally and externally, and the success stories of the training program
  • The challenges during the early stage of the BD training program and how those were overcome
  • The future of BD at Hill Ward Henderson and the initiatives for 2025
  • Advice for other BD and marketing leaders looking to implement a successful BD training program
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,499 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,453 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    677 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,394 Listeners

    Americast by BBC News

    Americast

    728 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    906 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,148 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,072 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    906 Listeners