In this episode of Zero to CEO I speak with Founder and CEO of Matik, Nik Mijic about how to build trust with customers. Building trust with customers is critical especially when the current economic climate makes it even more challenging to retain customers. Hear how you can tackle this problem by leveraging data to build credibility with accounts. Nik and I discuss what impact data can have on customer relationships and how to start using it to tell your customers compelling stories of your product’s value. Nik also tells us about the Matik hierarchy of data, and gives us real-world examples of how to use it. Finally, Nik explains how to overcome the challenges & pitfalls that can sometimes accompany using data.