Passle CMO Series Podcast

Episode 167 - Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands

Listen Later

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands.

In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown, Director of Strategy and Marketing at Fladgate, about how her unique journey from barrister to advertising professional informs her approach to legal marketing. 

Kim shares insights on Fladgate’s standout campaign with The Financial Times, the challenges of driving creative marketing within a law firm, and offers valuable advice for others aiming to leverage advertising strategies to strengthen their legal brands.

Kim and Will explore: 

  • Kim’s unconventional career journey, from barrister to advertising and now heading up strategy and marketing at Fladgate
  • The main differences she found coming into a law firm compared to working in advertising, and the immediate things Kim wanted to bring in and start working on
  • Fladgate’s campaign with The Financial Times, and how Kim used her advertising skills to deliver it effectively 
  • How to bring advertising to internal events to promote marketing’s work and vision for the firm
  • The key principles or strategies from advertising that law firms could benefit from
  • The main challenges to implementing more creative campaigns in law firms and how to overcome them
  • Advice for others looking to use advertising strategies to build their law firm brands

    •  

    ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,572 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,469 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    658 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,402 Listeners

    Americast by BBC News

    Americast

    729 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    932 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,046 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,066 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    867 Listeners