PR: Done & Doner

Episode 17: How AI and ChatGPT are Transforming PR

Listen Later

Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included

  • Frank Strong, CEO of Sword & the Script Media
  • Zach Cutler, Co-Founder, CEO & Chairman at Propel
  • Tressa Robbins, Vice President of Customer Onboarding, Burrelles

    • We covered these points and others:

    • PR tech vendor landscape, adoption of AI
    • AI to generate & analyze content, monitor media, and hone and target pitches
    • Challenges
        • Will AI take your job away?
        • Avoiding quality pitfalls, ensuring responsible usage 
        • Where are we going with AI in PR?
          • Current and emerging use cases

            • Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.

            For more information or to suggest guests or topics, please email [email protected]

            ...more
            View all episodesView all episodes
            Download on the App Store
            PR: Done & DonerBy Bob Geller