Turbulent times. We’ve all weathered ‘em - that’s nothing new. But, with the current economic climate, there may be more sink-or-swim lessons already at your door (or soon to knock). That’s why having a solid strategy in place—one where your brand can come out the other side wiser and, dare we say, stronger than before—is so very essential. Like, right now.  

Luckily, we’ve got just the expert to offer top tips on what that strategy should entail. Mary Drumond is CMO at Worthix, Host & Producer of the Voices of CX Podcast, and our esteemed guest this week on Flip’s Spamming Zero Podcast. 

What’s Covered? 

-       Mary’s superpower in the CX space

-       Why this topic? Why now? 

-       Tracking customers in real time: why hot data is your best bet these days

-       Overhauling how you predict customers’ wants & needs 

-       Providing and participating on preferred channels

-       Reaching—and retaining—the younger generations 

-       Authenticity’s essential role 

-       Social proof & LTV

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.