In the PR industry, we often work with other partners in parallel industries such as marketing, advertising and media buying. And while we at NKPR always play well in the sandbox, it helps when you're working with someone who values strategy and thoughtfulness as much as we do. On today's episode, Natasha is happy to welcome Kris Menon, Founder and President of Your Brand Integrated Marketing who works with brands including Audi, Warner Brothers, Tag and more. Kris and Natasha have worked collaboratively, both running their own agencies, for almost two decades and today on the podcast they talk why honesty and transparency is so important, how the path to success isn't a straight line and what you don't see behind the scenes working in PR. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!