In this episode of the Art of Knocking, hosts Adam and Joe discuss the importance of setting non-negotiables for yourself in day-to-day life, and how doing so can help you achieve success in your personal and professional endeavors.

The hosts start by defining what non-negotiables are and why they matter. Non-negotiables are the boundaries you set for yourself and the things that you will not compromise on, no matter what. They can be related to your values, your priorities, your health, or your relationships, and they are crucial for maintaining your integrity, your focus, and your well-being.

The hosts then share their own experiences with setting non-negotiables, both in their careers as door-to-door salespeople and in their personal lives. They explain how having clear boundaries has helped them stay motivated, avoid burnout, and stay true to their values and goals. They also offer practical tips for identifying your own non-negotiables and sticking to them, even when faced with challenges and temptations.

Throughout the episode, the hosts stress the importance of self-awareness, self-discipline, and self-care when it comes to setting non-negotiables. They emphasize that non-negotiables are not a form of rigidity or inflexibility, but rather a way to create structure and freedom in your life.

By the end of the episode, listeners will have a better understanding of why setting non-negotiables is critical for success in sales, leadership, and personal growth, and how they can start identifying and implementing their own non-negotiables today.