Establishing trust is a cornerstone of public relations. Jordan Berman, author of The Trust Trifecta - A leader's guide to hitting the trust jackpot - shares his thoughts on building trust through consistent, transparent and authentic communication. Currently VP, Global Corporate Affairs, Business Transformation and Strategic Planning at Apotex, a Canadian-based, global pharmaceutical company and one-time graduate of Humber’s PR program, Jordan has a message for young PR practitioners - “every time you have to speak you are auditioning for leadership.” Hear more of Jordan's insights in Episode 17 of PR Delivered.