Jim O’Reilley and Birgit Pauli-Haack discuss ways to streamline scheduling social media publishing and cross-posting. Use analytics tools to find out when your followers, fans are online so you can optimize visibility of your posts. Make a plan for your online activists’ volunteers to spread out their reposting, retweeting and sharing of your information. Learn more about the Social Quant Study on how to increase your Twitter engagement. And learn of methods how to reshare Instagram photos on Instagram and Twitter.