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Episode 170 - BadAss Boardroom Takeover - Rowena Wilding
It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing.
This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else - random acts of marketing.
No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for marketing that actually works:
• Organise: Creating intentional marketing activity instead of chaotic visibility
• Action: Why marketing is not passive, and why conversations close sales
• Review: Treating every result as data instead of a personal failure spiral
She dives into the danger of hiding behind ‘busy work’, the myth that visibility alone creates revenue, and why so many brilliant business owners are exhausting themselves creating noise with no strategy behind it.
Expect straight-talking advice on funnels, follow-up, messaging, selling, audience psychology, and building marketing with actual teeth.
No beige. No background noise. Just practical strategy, sharp perspective, and marketing that sounds like a real human being.
Find Rowena here - https://wildingmarketing.co.uk/
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity
View all episodes
By Dawn OwenIt’s takeover time again… and this episode does not tiptoe politely around the edges of marketing.
This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else - random acts of marketing.
No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for marketing that actually works:
• Organise: Creating intentional marketing activity instead of chaotic visibility
• Action: Why marketing is not passive, and why conversations close sales
• Review: Treating every result as data instead of a personal failure spiral
She dives into the danger of hiding behind ‘busy work’, the myth that visibility alone creates revenue, and why so many brilliant business owners are exhausting themselves creating noise with no strategy behind it.
Expect straight-talking advice on funnels, follow-up, messaging, selling, audience psychology, and building marketing with actual teeth.
No beige. No background noise. Just practical strategy, sharp perspective, and marketing that sounds like a real human being.
Find Rowena here - https://wildingmarketing.co.uk/
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity