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Episode #170 – Michael Tonello On Becoming The Houdini Of Handbags. 5 Years Flipping One Of The World’s Most Sought After And Exclusive Accessories.
I read Michael’s book “Bringing Home The Birkin” after having it on my wishlist for a couple years.
Finally, when I cracked it open I couldn’t put it down.
It had it all…
intrigue…
international travel…
luxury…
danger…
it was like James Bond meets Catch Me If You Can.
What was a massive interview I pared down for the McMethod to the barest of exciting essentials.
Above it all, this story gives great business examples.
Niche-ing, marketing, problem-solving and more.
I have no doubt when you listen you’ll not only want to snag the book and hear the other hour of my interview with him…
but you’ll want to go see what Michael’s up to now (more Hermes!).
In this episode, you’ll discover:
* The super-intense “insider” secrets of the luxury brand Michael infiltrated.
* The real reason clientele were willing to pay up to 4x retail value for his auctions.
* The biggest (and easiest) secret that propelled him into a million dollar business.
* An eye-popping demonstration of a strategy every copywriter and marketer knows! (or should).
* The surprising “full-circle” irony in Michael’s new company.
Mentioned:
* Michael’s personal website
* Respoke
*
" rel="noopener noreferrer">Article on Michael’s new company
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David Allan from makewordspay.com and we have a very unusual guest I would say today because it’s sort of off the beaten track. He’s an author he’s an entrepreneur he’s a socialite of some of some distinction I think in my in my world after reading his book I think and he’s got one of the most fascinating tales I’ve come across a very sort of niched subject. Michael Tonello, welcome to the show.
Michael Tonello: Hey thank you. Thanks for having me.
David Allan: Yes we are talking a bit off the air about sort of you know I found your book years ago and I don’t like I said I don’t really recall what how I stumbled on it I think it might have been in a bookstore maybe in an airport or something or other. And I remember thinking myself This sounds fascinating. I don’t know why I didn’t buy it at the time or somebody must build some story there too. But I eventually bought it on Amazon and read it and thought boy this is one of the such a great adventure tale you’re actually a very good writer. And so I was like just sucked into your world of handbags and international travel and intrigue and it had sort of that air of like almost like a James Bond be an air of mystery in imagery.
You know how you were going around the world. So maybe let’s start at the beginning for people who have read the book sort of where were you and what were you up to when all this stuff sort of kicked off.
OK. So what happened is we go back to 1999. I was doing hair and makeup for print advertising.
My clients were like Dunkin Donuts and me and T.J. Maxx and Marshalls and Reebok and a lot of the big corporations that are based in New England because I lived nearby. So a lot of the big corporations from New England and what day in January of 1999 I got a call from the age...
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By The McMethod Email Marketing PodcastI read Michael’s book “Bringing Home The Birkin” after having it on my wishlist for a couple years.
Finally, when I cracked it open I couldn’t put it down.
It had it all…
intrigue…
international travel…
luxury…
danger…
it was like James Bond meets Catch Me If You Can.
What was a massive interview I pared down for the McMethod to the barest of exciting essentials.
Above it all, this story gives great business examples.
Niche-ing, marketing, problem-solving and more.
I have no doubt when you listen you’ll not only want to snag the book and hear the other hour of my interview with him…
but you’ll want to go see what Michael’s up to now (more Hermes!).
In this episode, you’ll discover:
* The super-intense “insider” secrets of the luxury brand Michael infiltrated.
* The real reason clientele were willing to pay up to 4x retail value for his auctions.
* The biggest (and easiest) secret that propelled him into a million dollar business.
* An eye-popping demonstration of a strategy every copywriter and marketer knows! (or should).
* The surprising “full-circle” irony in Michael’s new company.
Mentioned:
* Michael’s personal website
* Respoke
*
" rel="noopener noreferrer">Article on Michael’s new company
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David Allan from makewordspay.com and we have a very unusual guest I would say today because it’s sort of off the beaten track. He’s an author he’s an entrepreneur he’s a socialite of some of some distinction I think in my in my world after reading his book I think and he’s got one of the most fascinating tales I’ve come across a very sort of niched subject. Michael Tonello, welcome to the show.
Michael Tonello: Hey thank you. Thanks for having me.
David Allan: Yes we are talking a bit off the air about sort of you know I found your book years ago and I don’t like I said I don’t really recall what how I stumbled on it I think it might have been in a bookstore maybe in an airport or something or other. And I remember thinking myself This sounds fascinating. I don’t know why I didn’t buy it at the time or somebody must build some story there too. But I eventually bought it on Amazon and read it and thought boy this is one of the such a great adventure tale you’re actually a very good writer. And so I was like just sucked into your world of handbags and international travel and intrigue and it had sort of that air of like almost like a James Bond be an air of mystery in imagery.
You know how you were going around the world. So maybe let’s start at the beginning for people who have read the book sort of where were you and what were you up to when all this stuff sort of kicked off.
OK. So what happened is we go back to 1999. I was doing hair and makeup for print advertising.
My clients were like Dunkin Donuts and me and T.J. Maxx and Marshalls and Reebok and a lot of the big corporations that are based in New England because I lived nearby. So a lot of the big corporations from New England and what day in January of 1999 I got a call from the age...