Passle CMO Series Podcast

Episode 170 - Paige Pierce and Tiffani Mowry on Winning as a Solo Marketer

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In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. 

In today’s episode of the CMO Series Podcast, Alistair Bone talks with not one but two solo marketers - Paige Pierce, Business Development & Marketing Manager at Ray Quinney & Nebeker, and Tiffani Mowry, Marketing and Attorney Recruiting Coordinator at Crowley Fleck. They discuss their insights, secrets and strategies to succeeding as a solo legal marketer.

Alistair, Paige and Tiffani cover:

  • What their respective roles entail 
  • The strategies and approaches to managing campaigns and initiatives as a solo marketer
  • The importance of having full buy-in and the support from the firm's leadership
  • The influential networks they lean on for support 
  • The challenges of being a solo marketer and how to manage multiple priorities effectively
  • Strategies to help manage receiving feedback
  • Advice for other solo marketers or those heading up very lean teams
    • ...more
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