In this episode of Zero to CEO I speak to multi-award winner Michael Theodor about how to massively grow an organic or natural products brand and the industry itself. Michael discusses his involvement in the ‘60s-’70s counterculture as well as being at the forefront of the CDN organic & health channel industry. At one point he lived deep in the Oregon woods for one year & survived there. In this episode, Michael talks about the great opportunities in the industry and his advice for entrepreneurs who want to launch organic and natural products.