Erika’s career started in on-air broadcasting in the Bay area.

With a young son in tow, she switched careers to PR.

She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”.

12 years ago she decided to freelance and started “Three Girls Media”.

They handle content marketing, social media and PR for small and medium-sized businesses.

Flying in the face of the industry, they are making PR affordable for small business.

Erika breaks down some of the best practices in social media…

and some of the nuances of finding your audience on these platforms.

It’s a great primer to get you going…

or help you understand what a company like Erika’s can do for your business.

Raise your social media from the dead with this episode.

In this episode, you’ll discover:

* The best single rule to remember about your company posting on social media. (Pareto would be proud!)

* A little insight to the lifespan of tweets and how to pump up your Twitter game.

* How to use the forgotten magic of Erika’s favorite small business tool.

* A simple strategy Three Girls Media employs to make PR affordable for small business.

* The simple-as-pie content marketing services Three Girls offers.(You won’t even have to write!).

Mentioned:

* Three Girls Media

* Three Girls Media Blog

* Effy the office dog on Instagram

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody welcome to another edition of the podcast. This is David Allan of course from makewordspay.com. And we’re here today with a very special guest. She is a PR specialist and social media specialist and as she has a rather long career in various different media which she’ll tell you about in a second. Erika Taylor Montgomery Welcome to the show.

Erika Taylor Montgomery: Thanks so much David thanks for having me.

David Allan: Yeah I’m really interested to hear some of things you have to say I was looking over your bio and you have a very long and interesting history of the different things you’ve been involved with sort of all on similar veins perhaps but sort of very disparate in different ways as well. So maybe take us back to sort of the beginning of all this and sort of give us the superhero origin story the career trajectory that brings us up to speed.

Erika Taylor Montgomery: Sure. Well I actually started right out of college and my initial career actually which was broadcasting and I worked on air in San Francisco Bay area both television and radio for about 20 years mostly doing morning shows. And in order to do that you have to get up very early in the morning or middle of the night. To most people I’m talking about 2 or 3 a.m. and after doing that for over a dozen years it was just very difficult to do. I had a young son at the time and it’s not really conducive to family life if you have to go to bed a 6 o’clock in the evening. So I decided it was time for a career change and I wanted to utilize my broadcast skills without necessarily being on the air. So I did some job research and I came up with the field of public relations. It’s really dealing with the media in so many ways but not actually being in the press. So I was fortunate enough to get a job at a well know pub...