Your Next Stop with Juliet Hahn

Episode 171: The Innovator's Dilemma - How Steve Waddell Founded Nasoni to Disrupt the Faucet Industry


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As President, CEO, and Founder of Nasoni, Steve Waddell has an innovative and entrepreneurial background with over 39 years of experience in business, engineering, leadership, and management. From building nuclear-powered aircraft carriers and submarines with Newport News Shipbuilding to contributing heavily to the growth of Reed Integration, Inc, a small business (owned by his wife) into a multi-million-dollar government consulting business, he has developed extensive skills in leading and managing people while managing risk, budget, schedule, and stakeholder expectations. 

His desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Today, the resulting product, Nasoni’s award-winning fountain faucet, is an industry-leading bathroom faucet known for product innovation and customer satisfaction. And this past June, he received a Phase I SBIR Grant from the National Institutes of Health for $259,015 to develop a smart, sensor fountain faucet to enable those living with spinal cord injury to live more independently.   

A seasoned entrepreneur, he is focused on building key investor relationships and disrupting a highly competitive market. His strong work ethic, results-driven nature, and unique ability to identify improvement opportunities and transform them into functional solutions allow him to accomplish even the most aggressive objectives.

In this episode, you will learn the following:

  1. How did Steve Waddell come up with the idea for Nasoni, an award-winning fountain faucet?
  2. How has Nasoni helped people with disabilities, and how does it save water?
  3. What is the process that Steve Waddell went through to bring his idea to fruition?

 

Remarkable Quote:

“If the big faucet companies weren't going to do anything about it, I said, I'm going to try to fix it."

 

Sponsor

Today’s episode is sponsored by:

  • Picked Cherries’ social podcasting app is the destination for the best podcast listening experience for all listeners. Download the app for FREE on Google Play and the App Store. Share podcasts like never before with Picked Cherries. Learn more at PickedCherries.com.

 

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Your Next Stop with Juliet HahnBy Juliet Hahn

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