This week, I’m exploring the synergy between two related business topics – personal or leadership branding and moments of truth. If you think about your leadership brand as the mechanism through which you market yourself to others, moments of truth are those instances when customers or colleagues form an impression of you, for good or for bad. I’ll take you through the steps that will help you to create your brand blueprint. A critical moment of truth is when a client or colleague hears that you value them, I explore this and the other moments of truth that build trust and generate loyalty.