Passle CMO Series Podcast

Episode 171 - Wendy Bernero of Yate Collaborative on Igniting Your Cross-Selling by Delivering Client Value

Listen Later

Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are looking at how to drive sustainable, organic growth by focusing on client value delivery.

On today's episode of the CMO Series Podcast, James Barclay is joined by Wendy Bernero, Founder and Strategic Advisor at Yate Collaborative, who has over 30 years of experience in legal marketing and held Chief roles in firms including Baker McKenzie. Wendy discusses insights on how firms can deliver real value to their clients, the ways to maximise cross-selling and more. 

James and Wendy cover: 

  • Wendy’s background in legal marketing and key learnings she's taken into her current role
  • The strategies CMOs should implement and stay away from
  • The reasons why firms should decide whether they want to be a solution provider or a talent agency
  • The framework that Wendy uses to maximise cross-selling and the steps teams should take to make it successful
  • The three actions every marketing and BD leader should do to improve their go-to-market strategy
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Passle CMO Series PodcastBy Passle
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    4 ratings

    More shows like Passle CMO Series Podcast

    View all
    Pivot by New York Magazine

    Pivot

    9,572 Listeners

    On The Merits by Bloomberg Industry Group

    On The Merits

    32 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,469 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    658 Listeners

    What Next | Daily News and Analysis by Slate Podcasts

    What Next | Daily News and Analysis

    2,402 Listeners

    Americast by BBC News

    Americast

    729 Listeners

    The Lawyer Podcast by The Lawyer

    The Lawyer Podcast

    1 Listeners

    The Matt Walker Podcast by Dr. Matt Walker

    The Matt Walker Podcast

    932 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,046 Listeners

    ZOE Science & Nutrition by ZOE

    ZOE Science & Nutrition

    2,066 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    867 Listeners