James and Nick welcome Alex Martinez of Exile Cigars to the show. We find out how Alex got into cigars, as he discusses his 25yrs as a cop. Alex talks about how retirement led to his managing a cigar shop and eventually to owning his own cigar brand. Alex discusses his love for his family, his desire to build a legacy, and lessons learned in both the retail and manufacturing sides of the business. You do not want to miss this episode!