After graduating from USC with a degree in finance and working at Merrill Lynch, she quickly learned the corporate life wasn't for her and started an event design company in early 2009, which grew to be one of the most highly regarded and sought after firms in Southern California, Blush Event Designers.

Known for her attention to detail and sophisticated aesthetic, Alex possesses a keen ability to deeply understand her clients style along with their hopes and dreams and cares to always surpass them.  Her designs, although creative and unique, are always rooted in an old-world  and timeless overall feel.  
Alex currently resides in Pasadena with her husband, two boys and their great dane.