This week on Commerce Code, we speak with Alex Adelman, CEO & Co-Founder of Lolli. Lolli is a cashback and bitcoin rewards platform that lets users earn rewards at over 25,000 leading stores and brands. Lolli is based in New York City and founded in 2018 by Alex. In the interview, we talk about:

• Lolli’s bank-integrated card-linked offer platform
• bitcoin-driven loyalty rewards
• rich transactional data used to create compelling experiences and offers for consumers, and
• there are a few detours into psychology, history, finance and technology to boot