End-of-year fundraising is always important, and this year it has added importance with organizations needing to make up potential COVID-19 related shortfalls.

In today’s episode, Michael Johnston, founder of hjc, discusses some of the things that you should be thinking about when it comes to end-of-year giving and busts some common end-of-year fundraising myths.

 

Topics Discussed in This Episode:

• Why this year is the most important year for end-of-year fundraising
• What’s great about December donors
• What you can find in the End-of-Year Fundraising Toolkit
• How to make a holiday persona
• Mapping out the holiday journey
• The myth that holiday giving is only from October to December
• How end-of-year fundraising spans the wide spectrum of society
• Bringing different fundraising channels together
• Last-minute giving

 

Resources:

Michael Johnston

End-of-Year Fundraising Toolkit

Last Minute Tips for Year-End Giving

 

Quotes: 

“You might want to make a holiday persona or two.”

“Don’t be afraid to make direct references, but still respect all religions and secular celebrations.”

“People hold off on their giving until the last minute.”