Summary

In this conversation, Tam Luc interviews Olivia Zugay, a marketing strategist specializing in helping authors navigate the complexities of publishing and marketing their books. Olivia shares her journey from a quarter-life crisis to becoming a successful business partner for authors, emphasizing the importance of understanding the business side of writing. The discussion covers the transformation authors undergo, the challenges they face in reaching new audiences, and the strategies Olivia employs to help her clients succeed. She also offers valuable advice for new authors and entrepreneurs, highlighting the significance of focusing on their audience and long-term sustainability in their business endeavors.

Takeaways

• Olivia's journey began with a quarter-life crisis.
• She transitioned from a VA to a marketing strategist.
• Understanding buyer psychology is key in marketing books.
• Authors often overlook the business side of publishing.
• Engaging with younger audiences is a challenge for established authors.
• Olivia helps authors build their email lists before book launches.
• Discounting books can attract new readers to a series.
• Balancing client work with personal marketing is essential.
• New authors should focus on their audience first.
• Sustainability in business is crucial for long-term success.