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Episode #174 – Jay White On Do You Need A Niche? Controversial Client Secrets From A Freelance Copy Warrior
Jay White answered a newpaper ad looking for a radio writer.
Turns out he had a knack after listening to decades of rock radio.
Little did he know what it could lead to.
When he took a job writing copy for Bass Pro Shops, his skills jumped up.
When all you have is 50 words to sell both low and high-ticket items…
your copy has to be tight.
In 2004, he went freelance and has never looked back.
Writing for some of the planet’s most well-known online “gurus”…
like Rich Shefren, Alex Mandossian, Jeff Walker and Jay Abraham.
Now he has a controversial viewpoint he’d like to share.
He’s heard the same advice for too long and Jay’s experience is different.
It’s what I’d call “client-first”.
What do clients want from a copywriter?
Listen now and find out where your copy career may be careening off the tracks…
In this episode, you’ll discover:
* How to stop leaving money on the table every time you work for a client. (Jay made this mistake for years, throwing away huge stacks of cash!)
* The P2P “Beetlejuice” lean-in copywriting secret. Stop the “building -2-building” writing and keep eyes on your copy.
* Writers Jay turns to when he feels his “picture painting” is getting stale.
* Do you find the hardest copy to write is your own promo material? Jay has answers.
* Against the grain career advice. Clients want this one thing…are you shooting yourself in the foot?
Mentioned:
* Jay White’s Get CopyWriting Clients
* Email Copy Made Easy
* Tom Clancy’s books
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey,everybody We’re back with another edition of the podcast. I’m David Allan from makewrodspay.com. I’m your host as usual. And today we have an exciting guest someone that goes back to the very beginning of my own copywriting career and I took one of his courses. His name is Jay White. He’s from getcopywritingclients.com Jay welcome to the show.
Jay White: Thank you very much David. It’s good to be here and thank you for making me sound like an old man in this industry. Because I am honestly I I’m an older guy in this game. But you know with with age comes experience so. That’s right. And wisdom hopefully hopefully. I don’t know. You have to ask my wife about that.
David Allan: So it’s interesting is that like we talked about off the air, I took on your course back then A.W.A.I. course Autoresponder Apprentice which is now called Email Copy Made Easy and that was a second I think copywriting course I ever took. But you’ve been sort of off the radar – my radar Anyways maybe this is an unfair. Then recently I attended a couple of your webinars so maybe take us back to the beginning. Like how did you get into all this. Who was your super hero origin story of where you came from and then bring this up today.
Jay White: Well you know I’ve been right about 20 years. I didn’t I didn’t set out to be a copywriter. It was not a dream it was not a goal. You know I didn’t even I didn’t even ever think about running my own business. You know I came from a family where you know you went to work for a guy and then you worked for them for 40...
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By The McMethod Email Marketing PodcastJay White answered a newpaper ad looking for a radio writer.
Turns out he had a knack after listening to decades of rock radio.
Little did he know what it could lead to.
When he took a job writing copy for Bass Pro Shops, his skills jumped up.
When all you have is 50 words to sell both low and high-ticket items…
your copy has to be tight.
In 2004, he went freelance and has never looked back.
Writing for some of the planet’s most well-known online “gurus”…
like Rich Shefren, Alex Mandossian, Jeff Walker and Jay Abraham.
Now he has a controversial viewpoint he’d like to share.
He’s heard the same advice for too long and Jay’s experience is different.
It’s what I’d call “client-first”.
What do clients want from a copywriter?
Listen now and find out where your copy career may be careening off the tracks…
In this episode, you’ll discover:
* How to stop leaving money on the table every time you work for a client. (Jay made this mistake for years, throwing away huge stacks of cash!)
* The P2P “Beetlejuice” lean-in copywriting secret. Stop the “building -2-building” writing and keep eyes on your copy.
* Writers Jay turns to when he feels his “picture painting” is getting stale.
* Do you find the hardest copy to write is your own promo material? Jay has answers.
* Against the grain career advice. Clients want this one thing…are you shooting yourself in the foot?
Mentioned:
* Jay White’s Get CopyWriting Clients
* Email Copy Made Easy
* Tom Clancy’s books
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey,everybody We’re back with another edition of the podcast. I’m David Allan from makewrodspay.com. I’m your host as usual. And today we have an exciting guest someone that goes back to the very beginning of my own copywriting career and I took one of his courses. His name is Jay White. He’s from getcopywritingclients.com Jay welcome to the show.
Jay White: Thank you very much David. It’s good to be here and thank you for making me sound like an old man in this industry. Because I am honestly I I’m an older guy in this game. But you know with with age comes experience so. That’s right. And wisdom hopefully hopefully. I don’t know. You have to ask my wife about that.
David Allan: So it’s interesting is that like we talked about off the air, I took on your course back then A.W.A.I. course Autoresponder Apprentice which is now called Email Copy Made Easy and that was a second I think copywriting course I ever took. But you’ve been sort of off the radar – my radar Anyways maybe this is an unfair. Then recently I attended a couple of your webinars so maybe take us back to the beginning. Like how did you get into all this. Who was your super hero origin story of where you came from and then bring this up today.
Jay White: Well you know I’ve been right about 20 years. I didn’t I didn’t set out to be a copywriter. It was not a dream it was not a goal. You know I didn’t even I didn’t even ever think about running my own business. You know I came from a family where you know you went to work for a guy and then you worked for them for 40...