A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing.

Jeremy's Shiny New Object is his passion - education, as in schooling. He invests time and energy in supporting primary schools elevate themselves to high achieving levels, to develop great talent.

Listen to his top marketing tips on the latest episode of the podcast.