She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online.

Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions.

Her Shiny New Object is community marketing, learning from small businesses and influencer brands and trying to get closer to the consumer.