In this episode of Zero to CEO I speak to HARO expert Morgan Taylor about the importance of building your online presence in today’s business landscape. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives’ authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO. We discuss the importance of building your online presence in today’s business landscape. How to use HARO to get free press for your business, which will help you get your name out there, get quality backlinks, build your authority and drive more traffic to your website. And Morgan’s expert tips for small business SEO strategy in 2022.