This week on Commerce Code we speak with Peter Vogel, Chief Revenue Officer at vLoyalty. vLoyalty provides an automated loyalty enrollment and tracking system based on users' credit cards, with text confirmation and marketing to consumers via SMS text. Most importantly, it automates the parts of loyalty programs that tend to break down in a retail environment.

In today's episode, we're talking about:

• How rare it is for front-line staff at merchants to even ask customers if they are members of the merchant's loyalty program - and the huge missed opportunities at the merchant as a result
• Point of sale technology as a solution to this problem - making it operationally feasible to serve customers well while also ensuring they are enrolled in a loyalty program and getting its full benefit once they are
• How to show return on investment in the digital loyalty program space