Do you know what attribution modeling is? Chances are that you've seen a lot of headlines about it, but aren't quite sure what it is and how it applies to you. We'll help change that, because you MUST understand how to effectively use attribution modeling in your business. Whether you're a large Fortune 500 or a 10 person shop, you have to get attribution modeling right the first time. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].