Mayhem to Measurement

The boys kick off 2019 in fine fashion, with a live recording at AZIMA's January event. They walk through what to look out for in your 2019 analytics program, and answer some wonderful audience questions. Plus, they provide a behind-the-scenes glimpse into how their podcast came to be and what it takes to get a podcast started. 

Hey guys. Chris Book here. On this week's show, we're going to get to know one of the smartest minds here is - and one heck of a nice guy. The one and only Chris Sietsema. We'll learn some fun facts about him and he'll share a bit about his perspectives on life. It's not much for analytics this week, but it's huge on personality from a great analytics professional.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

It's that time of the year. As we turn the page on a successful 2018, it's time to look toward 2019. Heading into the year, Chris and Chris discuss some of the goals for 2019, and show you how to make some resolutions for your analytics career and program that will make 2019 a smashing success. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Is there a right personality type for an analyst? Probably not. But that doesn't mean that personality isn't vitally important as you look for meaningful insights. We'll walk you through how to use your personality type's strengths to be a better analyst, and also show you how to draw out the strengths in others. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Each and every analyst will find themselves in the same place at some point: an analytics rut. It's a dreadful place where numbers on a page all seemingly run together, and the insights that so magically sprang to life before, now lay dormant. This week we'll walk you through how to get out of the rut that you will inevitably find yourself in at some point, so that you can deliver the insight and analysis that your organization desperately needs. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Well...this is awkward. In this week's episode, we change things up a bit. Instead of discussing deep and intriguing analytics issues, we're going to put one of our very own under the microscope. Chris Sietsema will do his best Barbara Walters, and interview Chris Book.

Since even our most loyal listeners may not know about us, we wanted to give you a glimpse of who we are. We hope you enjoy!

As video consumption becomes more prevalent (yes, it's still growing), analysts need to be on top of the content their organizations are creating and ensuring that time and money are being spent in the right way. We'll walk you through how to incorporate video analytics into your analytics program, and share specifics that will ensure your video program is set up to succeed. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Do you use correlations in your analysis? Think they're scary? You're alone, but odds are, you're probably using correlation studies right now and don't even know it. Having a good understanding of how to use correlation studies, knowing what the do - and don't show - and following a proper framework to validate is key to unlocking meaningful analysis. This week we'll tell you everything you need to know about correlation studies. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Having spent a significant amount of time working in and with agencies, Chris and Chris have a tremendous understanding of the agency business and what it takes to be successful. When it comes to data, however, a lot of agencies miss the boat. In this episode, we'll show you how to use data in an agency or a third party setting to not simply provide a service to your clients, but also to develop strong relationships and boost lifetime value. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

In this episode, Chris and Chris are joined by a hugely special guest and long-time friend: Jay Baer. Jay is a massive figure in marketing, and along with founding several multi-million dollar businesses, he's also a 6 time NYT bestselling author and President of Convince & Convert.

During the conversation we talk about word of mouth marketing, and specifically Talk Triggers, which also happens to be the title of Jay's new book. We'll cover not only how to implement talk triggers as word of mouth strategies, but how to use data to find these triggers and to optimize on the fly. The application of this for all analysts is huge.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].