New tools are everywhere. Staying on top of them can be a challenge. Knowing when to look for new tools, how to effectively source and procure them, and how to implement into your operations is a vital skills for all professionals. We'll show you how to build a dominant tool set.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Email doesn't get nearly enough love. Perhaps that's because it's quite misunderstood as a marketing channel. This week we'll talk about why email is such a vital tool for all markets, provide insight into how to properly employ it for your organization, and detail important email marketing KPIs and help you craft solutions based on those KPIs. 

If you'd like to check out Chris Sietsma's recent presentation on email, you can find it at https://www.metricsagency.com/azima.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Do you know what attribution modeling is? Chances are that you've seen a lot of headlines about it, but aren't quite sure what it is and how it applies to you. We'll help change that, because you MUST understand how to effectively use attribution modeling in your business. Whether you're a large Fortune 500 or a 10 person shop, you have to get attribution modeling right the first time. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Dashboards are having their moment, and why shouldn't they? They're colorful, show data in new and interesting ways, and bring multiple data sources together. But like any tool, the come with significant drawbacks if you don't properly put them to work in your organization. We'll discuss the pros and cons of dashboards, and help you prepare a plan to harness their power for your company. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This week's show focuses on the higher education space. Higher Ed is a unique industry that creates some unique needs for marketers and analysts. We'll explore what makes it unique, and give you tips and tricks to be successful.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This week we shift gears to focus in on the hospitality industry, showing how and why analytics is key to success in that line of business. Even if you don't work in the hospitality industry, you'll take tons of tips away from this episode that you can put to work in your own business. We'll show you how to use data to craft winning experiences, optimize operations, and create customer retention. We'll also teach you how to handle situations where data ISN'T the answer. All that and more!

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Analytics is hard. Strategy is hard. Combining the two is even harder. But the key to putting them all together in a way that moves your company forward is simplicity. We're fortunate to have Adam Pierno, Chief Strategy Officer at Santy in studio this week to help us understand how to use data to form simple strategies that can be seamlessly executed. Adam is a former Creative Director working with some of the world's most impressive brands, and his new book, Under Think It, is be a great guide for anyone looking to become more effective in creating winning strategies for their company.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Today we dive into the constantly evolving world of SEO, as we look at how we can use data to improve our organic search efforts. Staying on top of SEO can be an arduous task, with algorithms constantly changing. With a fundamentally sound approach that uses the right data to guide your decisions, you can make SEO a winner for your business. We'll cover tools, key metrics, interpretations of metrics and much more!

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This show is sponsored by Greek Cream Cheese by Franklin Foods. Do yourself a favor and see what 4 times the protein and half the fat can do to your favorite cooked and baked goods. Visit www.greekcreamcheese.com or www.franklinfoods.com and tell them Mayhem to Measurement sent you.  

We'll take a lighthearted turn this week. Love 'em or hate 'em, it's hard to escape buzzwords in a business setting. That's especially the case when dealing with data. This week we welcome Brian Renner to the show. Brian has compiled a world class list of buzzwords and introduces us to Buzzword Bingo. Kidding aside, we'll show you how to make buzzwords work for you in any setting. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This show is sponsored by Greek Cream Cheese by Franklin Foods. Do yourself a favor and see what 4 times the protein and half the fat can do to your favorite cooked and baked goods. Visit www.greekcreamcheese.com or www.franklinfoods.com and tell them Mayhem to Measurement sent you.  

This week we welcome Gary Angel, CEO & Co-Founder of Digital Mortar to the show. Gary is a legend in the digital analytics field, and his current company, Digital Mortar, has created a product to provide incredible insights to businesses that operate brick & mortar locations. We talk all things analytics and voice-of-customer with Gary, we continue #FryGate, and Cousin Eddie stops by. All that and more. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This show is sponsored by Greek Cream Cheese by Franklin Foods. Do yourself a favor and see what 4 times the protein and half the fat can do to your favorite cooked and baked goods. Visit www.greekcreamcheese.com or www.franklinfoods.com and tell them Mayhem to Measurement sent you.