Email doesn't get nearly enough love. Perhaps that's because it's quite misunderstood as a marketing channel. This week we'll talk about why email is such a vital tool for all markets, provide insight into how to properly employ it for your organization, and detail important email marketing KPIs and help you craft solutions based on those KPIs. 

If you'd like to check out Chris Sietsma's recent presentation on email, you can find it at https://www.metricsagency.com/azima.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].