Mayhem to Measurement

This week is all about you, yes you. We opened up the Mayhem to Measurement mail bag and answered some of your questions. 

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

This show is sponsored by Greek Cream Cheese by Franklin Foods. Do yourself a favor and see what 4 times the protein and half the fat can do to your favorite cooked and baked goods. Visit www.greekcreamcheese.com or www.franklinfoods.com and tell them Mayhem to Measurement sent you.  

You most likely received a bit of a scare when Google emailed you a lengthy email about European legislation around data collection. We'll walk you through what you need to know, show you how and why your full company needs to be working through this, and how to stay on the right side of the law. Plus, we discuss waffle fries. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

This week, we're joined by the patriarch of the analytics industry. His roots in analytics go back to the early 90s. He's an internationally recognized author, consultant, and speaker, whose credits include creating the e-Metrics Summit and co-founding the Digital Analytics Association. If that's not enough, he's perhaps the nicest person you'll ever meet. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

While being a veteran in the analytics profession means having some great knowledge to share, it doesn't mean that knowledge was acquired easily. In fact, quite the opposite. Every mistake we've made in our careers has been a wonderful teaching moment. Today we share some of those lessons with you, as we have created a list of the things we wish we would have known 15 years ago. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

We love data, but hearing about how to manage and operate your analytics program is only half the battle. We also need to know how to put data to work for us. Plus, we could all use a little inspiration from time to time. Today Chris and Chris share some of their favorite analytics stories and discuss their nuances so that you can put the same ideas to work for you.

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

Even the most insightful analysis can be derailed by poor presentation skills. Presenting data is as much art as it is science. In this episode we provide you with the skills to flawlessly present data for maximum impact. Even the most seasoned pros will take something away from this. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

You've set goals for you analytics program that align with you organization, you've followed our steps to putting an analytics framework in place, and you're using our guidelines to create actionable and insightful analysis for your organization. What do you do now? The fourth and final part of our introductory series will help you utilize the scientific method (in plain English) to take your analysis to the next level. 

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

Meaningful insight starts with knowing the right questions to ask. In this episode we show you how to approach your analysis, and which questions to ask, the finding impactful insights that push your organization forward. 

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

This week we'll help you create an environment that facilitates meaningful analysis. We'll detail the pros and cons different tool sets, report cadence, and talk about how to politically approach your analysis for maximum impact.  Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.

Today we look at one of the most basic, yet oddly ignored fundamentals in analysis: goal setting. We'll walk you through creating goals that align and empower your organization so that your analysis can shape the businesses' future. 

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.