While being a veteran in the analytics profession means having some great knowledge to share, it doesn't mean that knowledge was acquired easily. In fact, quite the opposite. Every mistake we've made in our careers has been a wonderful teaching moment. Today we share some of those lessons with you, as we have created a list of the things we wish we would have known 15 years ago. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.