We love data, but hearing about how to manage and operate your analytics program is only half the battle. We also need to know how to put data to work for us. Plus, we could all use a little inspiration from time to time. Today Chris and Chris share some of their favorite analytics stories and discuss their nuances so that you can put the same ideas to work for you.

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.