The Data And AI Podcast

Episode 18: Beyond the Numbers: Humanising Your Customer Data


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In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience.


Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes.

 

They cover:

  • The risks of data-only decision-making
  • How to blend data with user research
  • Real-world examples where human insight improved business performance
  • The importance of storytelling in data analysis
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    If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.

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    The Data And AI PodcastBy Harnham & Rockborne