In this episode, Brad Parker discusses the growing importance of sustainability in the pool industry, particularly in terms of energy efficiency and water conservation. He highlights that consumers are increasingly interested in sustainable solutions, especially when linked to cost savings. Parker emphasizes that pool professionals must clearly communicate the benefits of sustainable products, which can also serve as an upsell opportunity. He stresses that sustainability goes beyond equipment, urging the industry to adopt practices like rainwater harvesting and promoting pool covers for water conservation. Parker also calls on manufacturers to lead the charge by providing tools and information to pool professionals, helping them differentiate themselves through sustainability-focused offerings.