In this episode of the Ink Post podcast, host Shay Alsaid engages in a deep conversation with makeup artist Hadi Farhat about the intricacies of content creation, the journey of building a successful business, and the importance of authenticity in the beauty industry. Hadi shares his personal story of moving from Lebanon to Michigan, the challenges he faced in learning a new language, and how he built a substantial following on social media. The discussion also touches on the significance of humor and relatability in content, finding a unique style in a saturated market, and the balance between passion and professionalism. Hadi emphasizes the importance of being true to oneself and the impact of social media on personal and professional life, concluding with insights on future plans and product launches.

Takeaways

Hadi's journey from Lebanon to Michigan showcases resilience and determination.

Language skills are crucial for effective communication in business.

Quality of work is more important than the number of followers on social media.

Humor and relatability can enhance content creation.

Finding a unique style is essential in a competitive market.

Balancing passion and professionalism is key to sustaining creativity.

Client relationships require clear communication and mutual respect.

Social media can significantly impact personal and professional life.

Authenticity in content creation resonates with audiences.

Planning and preparation are vital for successful product launches.

Chapters

00:00 Introduction to Content Creation in the Beauty Industry

02:50 Hadis Journey: From Lebanon to Michigan

06:09 The Importance of Language and Communication in Business

08:55 Building a Following: Quality vs. Quantity in Content

12:11 The Role of Humor and Relatability in Content Creation

14:58 Finding Your Unique Style in a Saturated Market

18:06 Balancing Passion and Professionalism in the Beauty Industry

21:01 The Challenges of Running a Beauty Business

23:53 The Importance of Self-Care and Taking Breaks

27:01 Staying Grounded Amidst Success and Comparison

29:54 The Power of Belief and Visualization in Achieving Goals

41:30 Building a Life in a New Country

42:53 The Heart of Content Creation

45:13 Authenticity in Social Media

48:57 The Value of Personal Experience

51:20 Finding Passion in Work

55:26 The Journey of Product Development

59:10 Overcoming Perfectionism

01:02:19 Standing Up Against Negativity

01:06:33 The Importance of Self-Respect

01:11:59 Navigating Industry Challenges

01:18:44 The Power of Genuine Connection