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Episode 18 - Motorsport and Money - Mike Scudamore
In this episode we chat to Team BRIT Commercial Director Mike Scudamore.Mike Joined the team in September 2015 to assist Team Principal Dave Player in creating a strategic sponsorship acquisition strategy.Mike has a wealth of commercial experience from his time in F1 with the team that started out as Virgin Racing before morphing into the Marussia F1 Team. Mike then set up Apex Sports Marketing in October 2014, working with rights holders to secure sponsorship and with brands on their sponsor...
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By Team BRITIn this episode we chat to Team BRIT Commercial Director Mike Scudamore.Mike Joined the team in September 2015 to assist Team Principal Dave Player in creating a strategic sponsorship acquisition strategy.Mike has a wealth of commercial experience from his time in F1 with the team that started out as Virgin Racing before morphing into the Marussia F1 Team. Mike then set up Apex Sports Marketing in October 2014, working with rights holders to secure sponsorship and with brands on their sponsor...