WHAT INSPIRED THIS EPISODE?

We're back from Boston and HubSpot’s annual INBOUND conference! Before we left, we shared what we were hoping to get out of it, as well as our tips for getting the most out of the conference. 

But did it live up to the hype? What did we love? What annoyed us? What sessions blew our minds? Did we encounter any ideas that influenced our feelings or philosophies on content and design? How will what we learned impact how we help our clients win?

We had a lot to cover, so we got up on 6:30 a.m. yesterday morning and came into the office, coffee in hand, to answer those questions and many more. And whether you're into the conference or not, there's something for everyone. 

SO, WHAT DID WE TALK ABOUT?

• We're in "go mode," freefalling into the busy season before the holidays
• We celebrated 2,000 downloads of the Creator's Block podcast - thank you!
• Our biggest personal takeaways from the design and content perspectives
• To engage freelance writer, or not engage freelance writers
• What we liked about the conference, and what we think can improve
• Embracing the idea of upcycling content and agile content concepts
• Agile project management vs. waterfall project management
• Video vs. written content and the content mix
• Insights from Wistia's Partner Field Day
• The importance of radical honesty and insights in your content
• Did the election influence the conference? Of course it did... 
• Our favorite Thanksgiving side dishes

WHAT JESSIE-LEE HAD TO SAY:

• "We say all the time that INBOUND is what you make of it. It's an experience."
• "Moving to agile [project management]... it's not something you just come in and decide to do one day."
• "We all want to be Chip and Joanna [of HGTV], damn it."
• "I like to watch videos on Facebook, but I don't like to watch videos with sound."
  

WHAT LIZ HAD TO SAY:

• "That was a keynote where people were literally getting up and walking out."
• "We're all trying to become the shabby chic antique entrepreneurs when it comes to our content. It's all about upcycling and upkeep."
• "You can't set it and forget it with anything, when it comes to your marketing."
• "Rumors of the written word's demise have been greatly exaggerated."
  

RESOURCES WE MENTIONED:

• Ta-Nehisi Coates' INBOUND keynote (learn more about his work)
• Marcus Sheridan's INBOUND 2016 review
• HubSpot's The Growth Show Podcast: What Great Bosses Do Differently
• Alec Baldwin INBOUND interview/keynote
• Wistia's video voicemail
• A section of our HubSpot Certification Wall at Quintain
• Unfortunately, Michael Strahan's interview is not available for viewing at this time

GET IN TOUCH AND SPREAD THE CREATOR’S BLOCK LOVE

What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can also say hi to me at @naptownpint and Jessie-Lee at @jhyphenl. You can also join us in the Creator's Block Podcast group on Facebook, where you can ask questions and get inspired.

And don’t forget - whether you love us or hate us - we would really appreciate you reviewing our podcast on iTunes! 

…until next week!