Creator's Block

Creator’s Block comes to you this week with a heavy heart.

It’s with all the best intentions that we have decided to take a break from producing the podcast.

We have loved sharing this experience with you and being able to share the good, the bad, and the ugly with you, but right now it’s time for a change. 

So what better way to send off CB than with the originator, the queen of content herself, Liz Moorehead.

Personal stories draw people in and can be such a powerful tool in marketing. Readers, listeners or viewers can connect with you on a deeper level, building trust and -- ultimately -- a relationship with you and your business.

In this week's episode, Marcella and Justine dive into why and how sharing personal stories can be so powerful.

The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying. But how? And why is it so important you keep this front of mind during a website redesign?

"2019 was a rough year for me... So, this year I’ve decided to give myself a well-deserved break. The first step towards this: 👏 NO 👏 MORE 👏 RESOLUTIONS." - Marcella

What really defines success in your career? Join us as we discuss looking inward to determine how we measure success in our careers and why it's so important to do so.

Every morning I wake up and will myself to be as productive as possible just to make it through the day, but turns out this may just be part of the problem. - Marcella

Ever find yourself in endless rounds of revisions? Wondering what you could do differently?

In this week's episode, Marcella and I breakdown the 10 tips and share our own insight, especially on one item that both took us by surprise.

We've covered a lot of different ways on how to re-ignite the creativity flame or find inspiration when the well seems to be dry, but this seems to be one way we have yet to discover.

The answer is simple: PLAY!

During my professional development time this week, I came across an article by Thomas Oppong titled "To Become More Efficient, Ask Better Questions."

I immediately dove in.

His approach is intriguing and honestly, not all that difficult. Essentially, you should be asking yourself better questions that can then lead to better and stronger results.

All too often, clients think they can outsource ALL of the marketing efforts to an agency and expect to see huge results when the reality is, they themselves need to own a big portion of their own efforts.

After all, aren't clients the true experts in their business?