Taking a price increase on your brand  In today’s episode, we are discussing all of the important aspects of taking a price increase on your brand.  We cover the impact of taking a price increase on the end consumer as well as the steps in the process of executing a price increase. Taking a price increase in today's environment can have potentially positive and negative impacts on your brand as it pertains to the consumer and the retailer. Other discussion points in the episode include: When to take a price increase? How will a price increase affect your price at the retail shelf?  How to communicate a price increase to a retailer and distributor?  What push back from retailers should you expect?  And other watch outs on the details of ensuring the increase is executed in an organized manner.   We hope you enjoy today’s episode. Please subscribe to our YouTube channel, or find us on Spotify and iTunes under Road 2 Retail.