Biggest misconception in branding? Brand identity = logo.

In Episode 18 of Rebrand 100: The Podcast Series, Edmund Manasan breaks down why this myth is so dangerous and what brand identity really means in today’s competitive landscape. From voice and values to customer experience and emotional resonance, this episode explores the deeper strategic layers that define a brand’s true identity.

Packed with real-world examples, this episode helps founders, creatives, and marketing leaders move beyond surface-level aesthetics and build an identity that actually drives growth. Whether you're in the middle of a rebrand or just starting to clarify your positioning, this is your roadmap to making your brand mean something.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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