Baseball season is back! While the topic for today isn't around baseball, it's important that we all know the full lineup of the Reds. The actual topic for today is all about the ideal client profile (ICP). This has come up in a few places on the podcast and Doug likes to reference the fact that people think they have ICPs and in fact they don’t.

Questions answered in today's episode: 

• Why an ideal client profile? 
• What's an ideal client profile? 
• How do you know when your profile is done?
• What are some misconceptions with ideal client profiles? 
• Where do you start with putting together an ideal client profile?
• How often should you modify your profile?

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